Link&Share is a small and highly experienced team with expert knowledge of networking in the media, public and business sectors in Russia. Our individual specialists work together to offer knowledge of the Russian market and its challenges for organizations, individuals, and companies of all kinds.
We have a single goal: to make the Russian market clearly accessible for those ambitious enough to expand. If you have unique knowledge, products or services, we have the skills to build a wider, more cosmopolitan client-base for your business.
Founder and Director of Link & Share Ltd since 2012
Polina is a media and communications expert whose extensive experience in internal and external PR and journalism ranges across construction, investments, oil & gas, and FMCG, including work with the publications Kommersant, Afisha and Expert. Her achievements include establishing a communications framework for the World Bank’s Forest Project, and media management and PR strategy for Henley & Partners and Strategy& (former Booz & Co), and the pioneering of the discussion of energy efficient construction in Russia through ROCKWOOL, while her specialist areas include green economy, corporate social and environmental responsibility, sustainability, and independent art.
Working with an international client-base, Polina has a vast network of contacts in media and business in Russia, Scandinavia and the UK, and speaks Russian and English. She is active in social issues, including palliative care, and brings her passion for improvement and change to all the projects she takes on.
I believe in always providing a personal service, and take full responsibility for all aspects of our individual clients’ campaigns, from design and planning through writing, editing and distribution, to providing training and running media events.
Dasha Verba is a copywriter and editor with over a decade’s experience in journalism, including writing for some of the largest Russian and CIS publishers, such as Kommersant and Forbes Russia. Her background has included positions as the editor-in-chief for publications in the telecoms, IT, FinTec and lifestyle sectors, including the corporate magazine for MTS (МТС), one of the largest mobile providers in CIS.
Dasha combines her publications experience with a marketing background, having worked in online marketing and offline advertising, with additional expertise in content creation, SMM, SEO, and direct email marketing. She speaks Russian and English, having moved from Minsk to London in 2012.
Phil Williams is a copywriter and editor with a background in business, education and creative writing. He developed expertise in business strategy and operations as COO of the startup Mifinder, and has worked across a broad range of projects as a freelance writer and editor, including white papers, websites, academic texts and advertising material.
As a former teacher and the author of two English grammar reference guides and three language-related websites, Phil is an expert at applying language for different purposes.