Why traditional translation is costing global companies sales

Why traditional translation is costing global companies sales

When a company goes global, it is crucial to communicate effectively with local audiences. Many companies rely on a simple translation of the marketing material…

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The best interviews in modern history: David Frost

The best interviews in modern history: David Frost

What may seem like a harmless conversation could be one person’s fifteen minutes of fame, or another’s hour of repentance. The art of interview —…

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Why it is so important in communications to listen until the end

Why it is so important in communications to listen until the end

Sometimes it seems that we understand a person’s message, when in fact we need additional explanations – something all the more common when we are…

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5 reasons to choose a small PR agency

5 reasons to choose a small PR agency

When choosing a PR agency, the size can have a large impact on how far that agency can be trusted to do your necessary work….

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