![Mythology of the Szechuan Sauce: Or How (Not) to Take Advantage of a PR Opportunity](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
This year, April Fool’s Day brought an unexpected new episode of the hit cartoon “Rick and Morty” that, even more unexpectedly, brought a massive PR…
![Why it’s worth outsourcing your writing to a professional](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
Writing is a necessity for any modern business – with such an abundance of our communication coming through email, website content and social media. Because…
![How effectively editing your company text can protect your image](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
Your website, your press releases and any other writing you use to inform customers and clients can make or break your company image. There are…
![How social media can improve your PR](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
Communication between companies and customers has changed significantly as social media has provided new tools for your company image and delivering important news. Used correctly,…
![Understanding the importance of PR for a low-profile company](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
For some, PR only conjures ideas of public appearances and major publications. Even when not drawing attention to a company, however, PR still provides a…
![Why internal PR can be as important as external](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
As a company, it can be easy to prioritise your external PR and forget about the information you share with your internal audience – your…
![What’s the difference between PR, marketing and advertising?](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
When it comes to promoting a company or product, there are lots of options available – not just in the mediums used but in the…
![Who needs to hire a PR company?](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
It is not only big corporations that need a PR specialist. Indeed, the size of your company is not a key indicator of the necessity…
![Public Relations: to measure is to know - and the pitfalls of AVE](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
How do you prove the effectiveness of your PR? Fierce debate over the measurement of PR outcomes has been ongoing since the early 2000s. PR…
![How to deal with negative publicity in the digital age](http://linknshare.co.uk/wp-content/themes/oxygen/images/archive-thumbnail-placeholder.gif)
These days, before taking on a client or establishing a business partnership, people gather all the information they can about a company on the Internet….