This year, April Fool’s Day brought an unexpected new episode of the hit cartoon “Rick and Morty” that, even more unexpectedly, brought a massive PR…
Writing is a necessity for any modern business – with such an abundance of our communication coming through email, website content and social media. Because…
Your website, your press releases and any other writing you use to inform customers and clients can make or break your company image. There are…
Communication between companies and customers has changed significantly as social media has provided new tools for your company image and delivering important news. Used correctly,…
For some, PR only conjures ideas of public appearances and major publications. Even when not drawing attention to a company, however, PR still provides a…
As a company, it can be easy to prioritise your external PR and forget about the information you share with your internal audience – your…
When it comes to promoting a company or product, there are lots of options available – not just in the mediums used but in the…
It is not only big corporations that need a PR specialist. Indeed, the size of your company is not a key indicator of the necessity…
How do you prove the effectiveness of your PR? Fierce debate over the measurement of PR outcomes has been ongoing since the early 2000s. PR…
These days, before taking on a client or establishing a business partnership, people gather all the information they can about a company on the Internet….